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About the Company

Aegis' activities fall into three broad areas:                     Marketing Research & Value Measurement (from creative design, through execution, to presentations) Strategic Awareness, Evaluation and Planning (our "best practices" approach insures the determination of the right course of action.) Marketing & Computer Services (telemarketing, database marketing, data processing, electronic commerce, etc.)

Marketing Research and Value Measurement:

Aegis believes strongly in matching the research process to the problem at hand. From our perspective, telephone contacts, face-to-face interviewing, mail surveys, and focus groups, all have their strengths and weaknesses. As skilled researchers, we will recommend the methodology and procedures which best fits your needs. Companies look to us and trust us to administrate and coordinate all phases of the research process, including: methodology, survey design, data collection efforts, computer data entry, tabulation and analysis, and report writing. Our presentations focus on the company's competitive position (markets, products) and highlight strategic issues and concerns, and consequently, findings are integrally linked to strategy determination.

Strategic Awareness, Evaluation and Planning:

We believe "Good Strategic Market Planning Demands Actionable Research." In fact, all successful business activity demands the discipline of setting specific goals, and market strategies are no exception. In fact, discipline is vital to strategic planning because it is so vulnerable to vagaries and slippage -- missing the mark. Without proper measurement: there is no reliable method for determining the best strategy among several alternatives, there is no reliable method for determining the best strategy among several alternatives, or there is no reliable method for determining the best strategy among several alternatives. Aegis has helped hundreds of marketers increase sales/profitability, enhance their corporate image, re-position their products for maximum benefit, identify and understand attractive market niches, translate findings into actionable marketing strategies and sales tactics -- both domestically and internationally.

Marketing and Computer Services:

Aegis provides a wide range of services to help client's reap the benefits of their marketing strategies and sales tactics. Collateral services include: database marketing (name searches, list compilation/maintenance), data processing (custom programming, database design, data entry, special reports/analysis), and more. Our telemarketing people are skilled at name searches and developing direct marketing databases, as well as following up sales leads to see what action, if any, inquiries have taken. Also, clients are increasingly seeking our help in electronic commerce (websites, electronic catalogs, disks/CD-ROM projects, and more.).