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Providing actionable information to improve market strategies

Aegis Marketing provides market research and strategic guidance to top management, marketing departments, product managers, public relations specialists, advertising agencies, human resource departments, consultants and others who rely on fact-based information. Some of the services we can provide your company include:

• Business/marketing evaluation and planning
• Competitive analysis and strategic implications
• Business/marketing audits
• Pricing and product positioning
• Brand equity evaluation and improvement
• Customer satisfaction measurement and improvement
• Market satisfaction measurement and improvement
• New product development and introductions
• Distribution/dealer evaluation and improvement
• Corporate image building and monitoring
• Advertising effectiveness (copy point testing, theme development)
• Evaluating market opportunities and threats
• Acquisition (due diligence) research
• International (global) research

Providing Useful Infomation

Aegis Marketing Inc. has broken away from the pack. We don’t deliver just words on paper; we offer actionable solutions and strategies. Our research reports are relevant, insightful and objective. We produce information and methodology that spark breakthroughs, giving you the hard hitting edge essential for survival in the increasingly competitive marketplace. And we do it in a timely manner.

Working in partnership with your staff, we’ll help determine how your business can be positioned to take advantage of dynamic market conditions. Specific performance measurements to companies who desire to improve their competitive position include:

• Their image
• Their brand equity (awareness, associations, preference)
• Their market share or usage
• The quality of their products and services (whether the company meets or exceeds market expectation on key attributes or characteristics)
• The value of the firm to customers and prospects (loyalty)

 Full service capabilities

Client’s trust us to administrate and coordinate all phases of the research process. This includes:

• Proposal writing
• Methodology and procedures
• Data collection efforts
• Survey design (scripts, questionnaires)
• Computer data entry including: editing, sorting, coding.
• Tabulations & charting
• Analysis and interpretation of findings (statistical analysis)
• Detailed reporting of results
• Presentations

 Research Tailored To Client Needs

Aegis people believe strongly in matching the research process to the problem at hand. From our perspective, telephone contacts, face-to-face interviewing, mail surveys, and focus groups, all have their strengths and weaknesses. As skilled research practicioners, we will recommend the methodology and procedures which best fits your needs. Depending on the size of the project, the type of data sought, and timing, we can apply a wide range data collection techniques, including:

Telephone Interviews -- Our interviewers are professional and thought-full data collectors. We have conducted many studies among top management, engineers and other technical occupations, professional people, facility directors, purchasing agents, architects - just to name a few.

Mail Surveys -- We have conducted hundreds of mail studies including: customer/market satisfaction studies, market share studies, market opportunities studies, magazine readership surveys, and more. Our special mail techniques yield unusually high response rates.

Focus Groups -- We have helped clients with product concept tests and other qualitative research. We develop discussion outlines that elicit insightful responses from carefully screened participants.

Face-to-Face Interviews -- Interviewers are skilled at eliciting thoughtful answers and suggestions from on-site visits. They are also good writers who can record discussions accurately and intelligently for later evaluation.

In providing clients with the best services possible, Aegis Marketing can also conduct KIOSH and intercept surveys, store audits, and other techniques.

Broad Market and Product Experience

Our research professionals have provided consultation and coordinated over one thousand research projects. Some of these are listed below:

• Industrial ... Aerospace, scientific instruments, biomedical, capital goods, specialty chemicals, etc.
• Institutional  ... Educational curriculums, broadcasting, etc.
• Professional ... Architectural products, business services, etc.
• Commercial ... Food services, drug screening, etc.
• Consumer ... Apparel, sports equipment, do-it-yourself markets, etc.